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Exhibition stand to strengthen the brand awareness for BWT at Aquanale 2019

A modular exhibition stand with clever adaptations became a visual gem
  • BWT Wassertechnik GmbH
  • Water treatment
  • 280 m²
  • Aquanale 2019
  • Wilkenwerk GmbH + Holtmann
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BWT had already hired Holtmann for the stand at the ISH 2019 and now wanted to exhibit with the same design at the Aquanale. The focus was on raising brand awareness. This time, however, the stand was supposed to be built using modular components instead of the conventional design used before.

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The exhibition stand presented us with several challenges. It was important that the modular stand was not recognizable as such. In addition, there were material engineering tasks to be solved. The frames of the stand only had an available depth of 90mm, into which graphics, infills and backlights had to be placed. The frames from Syma also had to be fitted with white clip-on profiles and covers. Close cooperation with the frame manufacturer Syma and the supplier of fabric graphics DCP was essential here.

Additionally, the stand had to provide enough space for the three BWT subsidiaries Procopi, Bünger & Frese and HobbyPool to present their exhibits. A differentiation from the umbrella brand was important. For this, coordination with the sub-exhibitors played a crucial role.

Holtmann intelligently realized the previously custom design with modular technology for BWT. The raised floor stands out in particular with two types of laminate floors and an illuminated edge. Furthermore, all electrical and lighting installations were professionally implemented by us.

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It goes without saying that our flexible project management team did an excellent job and kept a level head even when last-minute changes were requested. A particular challenge of this trade fair participation was that we were also active for BWT at three other fairs, in Paris, Salzburg and Ried. Thus, the personnel and material requirements were significantly higher than usual. With our extensive team of professionals, we were able to master the four performances to the great delight of our customer BWT. This team is now able to take care of any and all tasks from design to execution and is already looking forward to confirmed follow-up commissions for BWT.